ANDRES JONEL MARTIN
(Yes, the not most flattering photo of me but it's candid)
After hopping from set to set, I
I started in 2009 with a cute [but effective] Canon 350D digital SLR shooting nightclubs and small parties. My beginning was anything but glamorous. I didn't have a passion or the technical ability but as chance would have it, I found an outlet for my creativity and in time I worked my way into weddings and commercial work.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
Controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable stories.
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